Privacy Policy

Wearsome LLC, doing business as LaunchWave ("LaunchWave," "we," "us," or "our"), operates the website launchwave.us (the "Site"). This Privacy Policy explains what information we collect, how we use it, and what rights you have in relation to it. Optional advertising measurement requires a separate choice. Visiting the Site or submitting a form does not give permission for that measurement.

01 Information We Collect

We collect the information you choose to provide through our forms:

• Company inquiriesyour name, work email, message and the inquiry topic selected on the Site.
• Research inquiriesyour name, work email, company website, the decision you are evaluating and, optionally, how you heard about us.
• Candidate introductionsyour name, email, the role or introduction type, an optional LinkedIn or portfolio link, and your description of work you have built or improved. This form does not request a phone number or offer a resume upload.
• Website operationsour hosting and form providers process technical information needed to deliver the Site, receive forms and protect against abuse, such as IP addresses and browser or request information.
• Optional measurementwhere enabled, and only with your permission, we record limited source information with a Research inquiry and use advertising conversion measurement as described in Section 05.

Please do not include government identification numbers, financial account information, health information, or confidential product or financial details in these forms.

02 How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries, questions and partnership requests
• To discuss your Research request and determine whether our service fits your decision
• To review candidate introductions and communicate with candidates
• To operate, maintain and protect our Site and forms
• With your permission, to understand which sources lead to Research inquiries and measure our advertising
• To comply with applicable legal obligations

We do not use the conversion signal to decide whether to provide you with a service or to make hiring decisions.

03 How We Share Your Information

We use providers to operate the Site and respond to requests. Optional advertising measurement also sends the limited data described in Section 05 to OpenAI and Google Ads, but only where enabled and with your permission. We may disclose information in the following circumstances:

• Service providersNetlify provides our website hosting and form processing. Submitted forms are available to our team through Netlify and our email service providers. Where enabled and permitted by you, OpenAI receives conversion information and may receive hashed contact information through automatic advanced matching. Google Ads receives a conversion event and associated advertising and technical data, but our integration does not send it the Research form fields. See Section 05.
• Legal requirementswe may disclose your information if required to do so by law or in response to valid requests by public authorities.
• Business transfersin the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

04 Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected:

• Contact and inquiry data is retained for up to 2 years from the date of submission.
• Job application data is retained for up to 1 year from the date of application, unless you are hired, in which case it becomes part of your employee record.
• Optional browser storage has the limits described in Section 05. Source fields submitted with a Research inquiry follow the inquiry retention period above. Advertising conversion data received by OpenAI and Google is handled under their applicable terms and policies; it should not be assumed to be anonymous.

You may request deletion of your data at any time by contacting us at the address below.

05 Optional Advertising Measurement

Where enabled, and only with your permission, we use limited source attribution, the OpenAI advertising pixel and the Google Ads tag to understand whether advertising leads to Research inquiries. OpenAI measurement may include cookies and matching using hashed contact information, such as an email address. Google Ads may use cookies and advertising identifiers, but our event code does not send it the Research form fields or enhanced-conversion user data. These features are off until you choose Allow ad measurement.

You can decline and still browse the Site or submit any form. The Measurement settings control lets you review or withdraw your choice. We also keep optional measurement off when your browser sends Global Privacy Control or Do Not Track.

• Your preferencewe store your Allow or Decline choice in local storage as lw-measurement-consent-v1 for up to 180 days. This record remembers your preference; it is not an advertising identifier. An earlier permission that did not cover click-ID retention and CRM qualification feedback is not used for this measurement: we ask you again. Previously saved declines remain in effect within their original expiry period.
• Research source fieldsafter permission, we may keep campaign source, medium, campaign, content and search-term labels, Google click identifiers (GCLID, GBRAID or WBRAID), capture time, the landing page path and the referring website's hostname. These limited fields can accompany your Research inquiry. They do not include the full link query string or the full referring URL.
• Source storagewe use session storage named lw-research-attribution-v2, with a 30-minute limit for each source record. The first paid touch is retained during that period; a later visit may create a new record after expiry. Storage is limited to that browser tab's session. Closing the tab normally clears it sooner; if storage is unavailable or expires, the source may be unknown.
• Conversion signalwhen the integrations are enabled and permitted, we send an OpenAI lead_created event and a Google Ads conversion event only after a Research form is successfully accepted. We do not send these events for a button click, a failed submission, a general company inquiry or a Careers introduction.
• OpenAI measurementthe pixel may process event details, page origin, advertising reference identifiers and technical browser or network information. Our event code does not manually send contact fields, inquiry messages or project details. However, automatic advanced matching may detect supported contact information on the Research page, such as email or name, normalize it and apply SHA-256 hashing in your browser before sending the hashes with conversion events to OpenAI. Hashing does not make this information anonymous: the hashes may be used to match a Research inquiry to an ad interaction or user.
• Google Ads measurementthe Google Ads tag may process the page address, referring page, advertising or click identifiers, event time, consent signals and technical browser or network information to attribute an accepted Research inquiry to advertising. We assign an opaque inquiry ID before submission to join the form, CRM record and measurement event and prevent duplicate counting. With current permission, the click ID and the time and status of a confirmed qualified Research lead may also be sent from our CRM to Google Ads. We store the permission version and time with the inquiry. Test, spam and disqualified records are not uploaded as qualified leads. Our integration does not send Google the name, work email, company website, decision text or discovery-source answer, and enhanced conversions are not enabled.
• Personalization controlwe send conversion events with opt_out: true, which excludes those events from future user-level personalization. This does not disable conversion matching, prevent contact hashes from being sent, or replace your permission for measurement.
• Pixel cookieswhen enabled, the pixel may use __oppref (documented lifetime of 30 days) and __obref (documented lifetime of 365 days). These are separate from our 180-day preference record. See the OpenAI pixel documentation.

Withdrawing permission stops future optional measurement, clears our stored source fields and attempts to remove OpenAI pixel cookies accessible on this Site. It also tells a Google tag already loaded on the page to deny future advertising storage and user-data processing. Withdrawal does not recall events already sent, reliably erase every provider cookie or delete previously submitted inquiry records. You can clear site data in your browser and contact us about information already submitted.

We load these advertising integrations only on the Research page after permission, not on Careers or general contact pages, and not on local previews. If you decline before activation, optional attribution data is not captured and the integrations are not loaded. Withdrawing an earlier permission stops future measurement as described above; it cannot unload code already loaded on the current page. You may still tell us how you found us in the form's optional question.

06 Your Rights

Depending on your location, you may have certain rights regarding your personal information, including:

• The right to access the personal information we hold about you
• The right to request correction of inaccurate or incomplete data
• The right to request deletion of your personal information
• The right to object to or restrict certain types of processing
• The right to data portability

To exercise any of these rights, please contact us at contact@launchwave.us. We will respond to your request within 30 days.

07 Data Security

We take reasonable technical and organizational measures to protect your personal information from unauthorized access, use, alteration, or disclosure. However, no method of transmission over the Internet or method of electronic storage is 100% secure, and we cannot guarantee absolute security.

08 Third-Party Links

Our Site may contain links to third-party websites. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites. We encourage you to review the privacy policy of any site you visit.

09 Children's Privacy

Our Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you become aware that a child has provided us with personal information, please contact us and we will take steps to delete such information.

10 Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we are protecting your information.

Updates to this notice do not themselves grant permission for optional advertising measurement. You can review or withdraw that permission through Measurement settings.